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Actor Gives His Blood for His Art

Actors may have contributed sweat and tears to a movie, and now Advertising Age is reporting that one actor is also contributing blood — his own. According to the trade publication, Tobin Bell, who plays the villain in the Saw movies agreed to provide blood for use on 1,000 posters Lionsgate is using to promote the third episode of the franchise, which opens Oct. 27. Some will be sold on the Lionsgate website for $20, with the American Red Cross receiving the proceeds. “This is likely the first time real blood has been employed as a buzz builder,” AdAge commented. Lionsgate is also staging a blood drive in 25 markets in connection with the film’s opening. Tim Palen, Lionsgate’s co-president of marketing, said, “I didn’t want [the promotion] to be blatantly gimmicky. … I didn’t want to do something weird just for the sake of doing something weird.”

previously: SAW 3 promo blood drive posters

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