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Newspaper gives away Prince CDs

BBC NEWS | Entertainment | Newspaper gives away Prince CDs
Around three million copies of Prince’s new album, Planet Earth, have been given away with the Mail On Sunday.

The promotion is believed to be worth about £250,000 to the musician, whose hits include Purple Rain, Raspberry Beret and Money Don’t Matter 2Night.

But the giveaway has angered retailers, who called it “an insult” to high street record stores.

It also dealt a blow to Prince’s record label, Sony BMG, which has shelved plans to release the album in the UK.
[…]
Wright confirmed that the newspaper had paid Prince for the licence to produce the CD, and had paid to press and distribute it, but hoped to make money by selling extra copies of the paper and extra advertising.

demais isso. não dá pra virar ‘tendença’ mas dá pra promover muita coisa.

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