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CNN Money: How THE AVENGERS saved Disney’s stock

this CNN article is more than one month old and i forgot to post the link here, so there you go. an interesting piece on the financial side of things, the real big, humongous picture – money-wise. Disney must be really happy with the Marvel acquisition.

Disney is just one of four Dow stocks that is up in the past month. Wal-Mart (WMT) and high-yielding telecoms AT&T (T) and Verizon (VZ) are the others. The House of Mouse is also one of only 39 stocks in the S&P 500 that have gained ground during the past 30 days. The S&P 500 has fallen 9% during that time frame, including Friday’s gruesome 2.5% drop.
[…]
The success of “The Avengers” almost single-handedly validates Disney’s $4 billion purchase of comic book company Marvel Entertainment in 2009. And it’s made the mega-flop “John Carter” — which was responsible for a $200 million writedown in Disney’s most recent quarter and the likely catalyst for the departure of long-time Disney Studios head Rich Ross — a distant memory.

and, as Bob Iger, Disney’s CEO, explained to CNN in the video interview below, it’s not only about the movie but also the related products.

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