How to pitch anything in 15 seconds
some of my artist friends don’t like what they see as my “marketing man side”. and while I’m not actually crazy about it myself I know it’s a necessary evil even in fields of Arts. as you reach a point in a project where you need a publisher or funding [be it public or private], you’ve got to know how to sell it well.
if you’ve read the amazing Warren Ellis informal crash course on Comics writing and pitching – taken from his classic COME IN ALONE colum [part 1, part 2, part 3 – translated into Portuguese here] – you’ll probably remember the concept of “elevator pitch” in which you have only a few seconds to talk to someone that might be interested in investing in your idea.
this article by brand consultant Carmine Gallo at Forbes touches on a similar concept, using a highly streamlined version of the Mind Maps concept to organize your product’s key selling points in a very short form and present them in very few seconds – 15 of them, actually.
you might think a suit like Gallo emanates a heavy corporate sales vibe and you’d be right; but guys like him know another artform cathegory: selling. our project will not sell by themselves. and skills like these are always useful for creator types like us.