discussed in detail in the Times Higher Education article by Helen Sword [author of "Stylish Academic Writing" and associate professor of higher education at the University of Auckland in New Zealand], but here are the bullet points:
Dare to write clearly and engagingly whatever the audience, Helen Sword urges junior and senior scholars alike in a myth-busting guide to good academic prose. You have nothing to lose but your enunciatory modality
Myth 1: Academics are not allowed to write outside of strictly prescribed disciplinary formats
Myth 2: Academic writing has to be impersonal and objective
Myth 3: Academic writing has to be difficult
Myth 4: Academic writing has to be dense
Myth 5: Famous academics can afford to write in a more personal, engaging style; early career researchers can’t
Myth 6: Some academics find writing easy
Myth 7: Academics who write for a popular audience are doomed to be scorned and derided by their peers
